Stop pitching priorities.
Start proving why

TheyDo combines customer pain with business impact in one ranked list. Pain points cluster by theme, attach to the journey Phase + Step where they appear, and connect to the metric they move. The result is a prioritized list - not a stack of competing decks.

By putting all three teams in front of the same Collection. Product sees what customers struggle with. CX sees how it shows up in the journey. Design sees where the friction lives. One list, three lenses, one decision.

Those frameworks are scoring methods. TheyDo gives them the inputs they need to work. Most teams have a framework; what they lack is shared evidence underneath it. TheyDo provides that evidence - pain attached to journey Steps, business impact attached to the same coordinates, scored together.

Quarterly roadmap planning. Sprint prioritization when teams compete for capacity. New product and feature investment review. Anywhere multiple teams need to agree on what to build next.

Yes. Collections give each team a scoped view of the ranked list relevant to their area. The evidence stays consistent; the view adapts to who's looking at it. Larger organizations run the same approach across multiple business units.

Yes - and that's often the more valuable answer. Lufthansa saved millions in R&D by realizing a problem they were about to invest in wasn't theirs to fix. The workflow that ranks opportunities up the list also tells you when something doesn't belong on it.