Beyond the Map: The first journey management conference. 8–10 Oct.
Meet our customers
TheyDo powers customer-centric collaboration
at large organizations around the globe.
The world’s leading brands run on experience intelligence

The world’s leading brands run on experience intelligence

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Scania, steering CX and Business Strategy with TheyDo
At the 2024 Forrester CX Summit EMEA, Peter Björk, Chief Product Manager at Scania, shared how the company is driving measurable results through journey management. Titled “Scania: Steering CX and Business Strategy with Journeys,” the session showcased how Scania leverages journeys as a strategic framework to navigate complexity, align teams, and deliver a customer-first approach across its operations.
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Lufthansa Group at Forrester CX Summit: From service design to system of record
At the 2025 Forrester CX Summit EMEA in London, Daniel Hoffman from Lufthansa Group’s Digital Hangar joined TheyDo CEO Jochem van der Veer on stage to share how one of the world’s most complex airline ecosystems is reinventing the way customer experience drives business value. What started as a conversation between a few service designers has now become a scalable approach to journey management that is reshaping how Lufthansa Group connects insight to action.
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How Amtrak’s customer experience got on track with service design
All aboard the service design express!? Amtrak is — and it just left its outdated processes at the station. In a recent post on LinkedIn, the national railroad company shared how it's using service design to modernize its customer experience. We here at TheyDo couldn’t help but feel a spark of pride in seeing our iconography and journey management tools in action.
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Bradley Moore, Director of Customer Experience at Manitoba Public Insurance
“The problem we solve is making sure that we’re developing our roadmap and backlogs based on the items that have the greatest potential for customer impact. So, having data that helps support how we’re prioritizing our backlog”.
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How NCR is implementing Journey Management at Scale
People who understand the complexity of product innovation at scale and customer experience management know that this is fantastic. This is a tool that brings a really simple viewport into a really complex issue.
What CX experts say
Makers and managers collaborate remotely on a better customer experience.
Customer stories
Hear directly from those in charge of customer-centric transformation within their organization (including the budget), as they share how TheyDo has impacted their workflow improvement, user adoption, and implementation time.
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How journey-centric tooling turned Van Lanschot into an opportunities hub
Van Lanschot uses journey-centric tooling to prioritize the most impactful opportunities and solutions.
Join the journey-centric revolution
And go from journey mapping, to management.