Get the full story behind every touch point

Turn qualitative data into contextual insights with journey mining. Map your business data to deliver a complete narrative that empowers teams to make informed, customer-focused choices.

Trusted by world-leading brands

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Mine & Map journeys

Uncover insights from data across journeys

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Automate your workflow to map customer journeys. Continuously discover insights and rank priorities to drive meaningful outcomes.

Enjoy a seamless UI designed for everyone. Effortlessly map customer journeys with a workflow that feels natural and easy to use.

Share customer insights across departments, ensuring everyone works together with a unified view of the journey.

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Journey Framework

Unify all data in a structured journey framework

Position qualitative, quantitative, and delivery data to cut through the noise. Scale customer-centricity with a journey-based approach.

Use L0, L1, and L2 journeys in a structured framework to simplify and collaborate on complex customer journeys.

Align performance metrics with insights in a unified framework, directly connecting data and decision-making.

Use flexible filters and views to explore details effortlessly, uncovering the exact insights you need within TheyDo.

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Reveal opportunities

Find business value hiding in your journeys

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Turn insights into actionable opportunities that empower you to drive real business value and make meaningful improvements.

Use default and custom attributes with adjustable weights to tailor opportunity scores, aligning them with your unique business drivers.

Easily identify opportunity owners within journeys, streamlining follow-ups and ensuring progress with the right teams.

Journey management and custom scoring link initiatives to business goals, ensuring every opportunity drives measurable value.

“TheyDo journey AI gives our customer journey management efforts a head start. It speeds up the journey mapping process without losing the designer craftsmanship and lets us focus on the most important: enhancing the overall experiences for our customers.”

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Lou Bendz

Journey Lead | Customer Experience Design, KYED

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AI

Journey AI

Unleash the power of AI on all qualitative data

Apply AI to your unstructured qualitative data, seamlessly mining, mapping, and managing it in one unified platform—turning scattered information into meaningful action.

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Prioritize value

Decide how customer and business goals align

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Surface top opportunities from your journeys, link them to business goals and know who’s working on what.

Connect insights to solutions within a logical framework, enabling transparent value tracking from discovery to delivery.

Act on insights by linking solutions back to their source data, ensuring every outcome is traceable and value-driven.

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Deliver impact

Track results across all teams and journeys

Answer every executive's key question: which initiatives truly moved the needle on your most important metrics?

Provide a unified overview aggregating all journey data, activities, insights, opportunities, and solutions—making it easy for executives to consume and share.

Connect your metrics to the underlying context, transforming raw numbers into meaningful, actionable narratives.

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Security

Trusted and secure for the enterprise

“TheyDo journey AI gives our customer journey management efforts a head start. It speeds up the journey mapping process without losing the designer craftsmanship and lets us focus on the most important: enhancing the overall experiences for our customers.”

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Lou Bendz

Journey Lead | Customer Experience Design, KYED

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journey management