Utilities experience template
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What is the Utilities experience template?
The Utilities experience template is an example workspace for you and your team to visually map utilities. Tailored to the challenges of the Energy industry, you can use it to identify opportunities for improvement and make changes that will help streamline sales, build better products, and make your existing products and services more effective and satisfying for customers.
The Energy workspace in TheyDo
With this template, you’ll get a flexible outline of the utilities experience that you can customize to fit your various product and service offerings, as well as customer types. It features:
A visualization of Journey Phases and Steps: The template includes macro Journey Phases and micro Journey steps, that you can customize according to documented customer behaviors and business goals.
Personas: Store profiles of your various customer Personas, from industrial clients to individual consumers, and toggle between Journeys for different Persona types.
Pre-defined taxonomy: Journey types, statuses, and tags help you stay on top of all the Journeys you create, and document connections between different Journey types.
Using the Energy workspace will show you how to create more value for the customers who depend on your vital products, and thus for your business overall.
How to use the Energy Workspace to achieve results
The Energy industry has its own unique customer service challenges, that don’t always have to do with completing more sales. Whether you’re working on a mobile app or trying to unify the utilities experience across an array of products and services, tracking Journeys in a single workspace will provide a clearer picture of where you can improve.
In the Energy Workspace you will be able to identify:
Pain points: Customers struggle at many points when buying and using a product. By breaking your interactions down into steps, you’ll see where they struggle the most.
Opportunities: Pain points can uncover opportunities for product improvements and developments. Note these ideas down in TheyDo as they occur.
Solutions: Finding the best solution is a process of ideating, testing, and iterating. Troubleshoot your solutions and plan out development in your TheyDo workspace as well.
Overall, TheyDo’s Energy workspace will help bring together product development, sales, and customer service in a truly customer-centric way.
Who is this template for?
A Customer Journey map can benefit a variety of stakeholders at different types of energy companies, including in the oil, coal, and gas, industries; utilities; renewables energy; and nuclear power.
Journeys may be used directly by the Customer Experience, Customer Service, and Marketing departments and more rarely by others, such as Compliance, Legal, and the Executive team.