Transform journey mapping into journey management

We’ve reimagined journey mapping so you can unite the right data and people. Now, journey management empowers you to solve the biggest enterprise challenge—achieving cross-functional alignment on customer needs.
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Trusted by world-leading brands

Journey mapping

A mapping experience designed to link business data with customer insights

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From steps and phases to insights, personas, opportunities, solutions, goals, and metrics—all the pieces fit together to form a complete journey.

Easily rearrange your journey by picking up and moving individual or grouped building blocks across steps and phases.

Tap into shared libraries of insights, opportunities, solutions, and journeys to foster unified understanding across teamsenabling faster, smarter decisions.

“TheyDo journey AI gives our customer journey management efforts a head start. It speeds up the journey mapping process without losing the designer craftsmanship and lets us focus on the most important: enhancing the overall experiences for our customers.”

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Lou Bendz

Journey Lead | Customer Experience Design, KYED

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Drag & drop journey framework builder

Tame complexity with a nested journey framework. Create a leveled hierarchy, so data can flow from the smallest touchpoint, all the way up to your customer lifecycle.
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Use a hierarchical structure to break down complex journeys into manageable steps, clarifying how each action fits together.

Save commonly used steps—like account creation or login—to your library, then reuse them as building blocks in future journeys.

See summaries of key information across your nested journeys. Track metrics, status updates, and opportunities at every level.

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Journey AI

Unlock actionable insights from data across journeys

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Mine journeys

Extract valuable insights from feedback, support logs, survey responses, or raw research. Let Journey AI mine your data to reveal the actual customer journey.
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Enrich insights

Assess variability, sentiment, and impact with ease. Manage the insight lifecycle across journeys until you solve the customer pain.
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Reveal opportunities

Speed up adoption and impact by standardizing on one way of working.
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Summarize critical insights from journeys

Create insight-rich summaries from your customer journey framework, seamlessly surfacing data from nested journeys.

“TheyDo journey AI gives our customer journey management efforts a head start. It speeds up the journey mapping process without losing the designer craftsmanship and lets us focus on the most important: enhancing the overall experiences for our customers.”

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Lou Bendz

Journey Lead | Customer Experience Design, KYED

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Share, present and collaborate

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Take advantage of unlimited viewers to share every journey—across any plan—fostering alignment and transparency at scale.

Leverage flexible filters and custom views in the journey framework to spotlight individual or departmental work, ensuring focused attention on what matters most.

Speed up journey creation with customizable templates. Automate the multi-step workflow to map out a customer journey. Include common metrics and established methods to continuously find new insights and rank your priorities against them, ensuring every team member works from a consistent playbook.

Find opportunities hiding in
your data with Journey AI.