What is an insight?
Insights are qualitative data about your customers, broken down into bite-sized information ‘nuggets’ that can be used throughout the customer journey. You can gather insights from raw research output like survey data, dashboards, or interview transcripts—any moment you talk with your customers.
Factual vs interpreted insights
An insight can be factual or interpreted. Factual insights are observations, quotes, or trends that are ‘extracted’ from your customer research and free of any assumptions. Interpreted insights are conclusions you’ve drawn about your customer’s experience by translating them into customer needs, jobs, pains, and gains.
Every organization is free to set up its own Insight types in TheyDo. This can be done by all admins and editors.
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TheyDo allows you to bring all your Insights into one place, so everyone can access them at any time. When all Insights are recorded, categorized, and analyzed in the same way, you no longer have to worry about manually searching through years of reports and files scattered across the organization. You’ll also notice the important patterns and won’t overlook important details or draw incorrect conclusions.