Intro to Journey Frameworks
Making sense of customer journeys can be tricky when there are lots of different journeys happening at the same time–sometimes hundreds depending on the organization. To make it easier, TheyDo allows you to create a layered framework of all your journeys. Think of it as an organized structure for managing the customer experience that allows every team to build out their part of the business, while connecting all of the journeys together.
Why the Journey Framework is important
A Journey Framework helps you see the big picture of all your journey content, while also easily focusing on individual journeys or insights that might need more attention. By creating a solid structure to track journeys, stages and lanes, and make connections in the right places, you can collaborate with your team and prevent double work.
Your Journey Framework is handy for managing projects effectively, as you can quickly see how journeys are performing, what progress has been made on opportunities or solutions, and make targeted improvements. As the number of Journeys, Opportunities, and Solutions grows, the Journey Framework will help you with:
A single source of truth: Have all customer journey data, content and information in one place and standardize the way different teams work.
Unpacking data: Find truth in the data and improve decision-making across the board.
Efficient growth: Reduce misalignment and duplicated effort across teams delivering a better experience.