How to organize and compare personas
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Persona categories
Persona categories are tags for your Personas. They’re helpful when you have various Personas that fit within the same group, often based on roles or stakeholder types. For instance, you could use categories to differentiate between generations such as Baby Boomer and Gen Z, B2B and B2C audiences, or internal (employee) versus external (customer) stakeholders.
To create a Persona category, open a Persona, click on 'add categories,' and define a new category or Persona. This will also create a tag with which you can tag this Persona across your journeys. Only admins can create new categories.
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Persona matrix
You can create market segmentations to show how Personas relate to each other by placing them in a classic 2x2 matrix and defining important distinctions. For each grid, you can add a title, description, and custom axes to provide more detailed information. The matrix can be found in the top right corner of your Personas overview.