New Brand: Introducing the next era of Journey Management 🚀

Today, along with our brand launch, we're excited to unveil the next era of Journey Management

When we launched the first version of TheyDo two years ago, we were only beginning to scratch the surface of the challenges associated with working as one across journeys. Creating a consistent way of working to improve customer experience together is a difficult task, made easier by taking a Journey Management approach.

Today, along with our brand launch, which has been a thrill to make with our customers and the broader community, we’re excited to take this even further by unveiling the next era of Journey Management. This includes:

• Introducing Journey Governance

• Making Journey Mapping free forever

• Launching Goals

• And… a sneak peek into Journey AI

But first, a nod to our beloved Triple diamond  ◆◆◆

Triple diamonds are forever

In our search for an amazing new brand, we couldn’t think of a better way to capture what we aim to do than bringing the diamonds together. Our new brand is a reflection of the journey-centric revolution we are fueling. The hands symbolize everyone involved in the journey-centric organization. 

We’re also doubling down on the building blocks that connect everything across journeys–tying our brand, the journey, and the way of working together in one place (with refreshing new colors to boot!).

And perhaps best of all, a whole lot of new TheyDo swag has been ordered and is on its way. Did you spot it already in the wild?

Our co-founder Jochem at Forrester CX

Introducing Journey Governance

We’ve seen firsthand how experience-design teams get their broader organization to adopt journeys as the center of decision-making. As a result, we have identified five stages that every company goes through on the way to Journey Excellence.

Simply putting a journey in front of everyone is not nearly enough. In our search for Journey Excellence, we found that Governance from the top is an essential part of making the bottom-up journey work.

Governance involves reporting up to your leaders about how your journey work links to business goals. It means having full control over who has access to which parts of the experience—and sharing the right data with the right people. It also means creating a single source of truth. Everything stands or falls by having all your journeys in one place, and then creating a workflow to impact the customer experience.

So here’s how we’re going to make this possible:

Making Journey Mapping free for everyone

Creating really well-mapped journeys is something many teams already do. For most though, these journey maps are fragmented and all over the place. We’re removing the barriers and paving the way for everyone to achieve Journey Excellence by making our collaborative and connected journey mapping capabilities free for everyone.

Why this matters: As professional journey mapping tools need to be bought and procured, most of us flock back to the whiteboard and accept the fact that data and insights live all over the place. When teams get started, there is a lot of grunt work involved in bringing everything together in their journeys—not just mapping them out, but digging through presentations, whiteboards, and docs to get the basics. Agreeing on what a single journey looks like means consulting many Miro boards and other tools, and meeting with people to get all the information you need.

However, one of the most important elements of great Journey Management is making the connections between journeys. You need to be able to see how frustration across many different journeys is based on a single Insight, how an Opportunity will transform the experience for different customers in different stages of their journey, or which steps your Solution will impact when it ships.

That’s why, with TheyDo’s free journey mapping, we’re giving teams who want to get started in the right way, access to all of our journey mapping capabilities to set them up for success.

Launching Goal Tracking

Yes, it’s finally here. You can now easily connect all of your work back to overarching business goals. Link, manage, view and track Opportunities and Solutions in the context of your end goal—closing the feedback loop for the entire triple-diamond process and gaining confidence from your leaders and stakeholders.

Goal tracking will enable you to :

• Define Goals and link Opportunities from different journeys

• Create Opportunity-Solution trees for easy visualization of progress against Goals

• Track progress from all teams across journeys in one place

It’s available for early access and will be rolled out to Management and Governance plans very soon.

Turbocharge Journey Management with TheyDo AI

TheyDo is, by default, a place to work better, faster, and more consistently—and we’re dedicated to making experience management and service design even more productive.

We know that many organizations building a Journey Management system in TheyDo have to deal with lots of data and insights, as well as numerous teams tracking work against journeys.

So, with our new AI team ramping up, we are going to bring Journey AI to your workspace. It’s a big shift in working that will give you the ability to turbocharge your Journey Management in just a few clicks.

What can you expect?

• Make use of instant journey analyses, enabling you to uncover new Opportunities.

• Let TheyDo help you connect the dots across journeys, linking insights and data from other journeys that are already in place

• Hit the ground running: templates are one thing, but better to just tell TheyDo which journey to work on and let it generate 60% based on known info about your organization

This, and so much more, is coming to your Workspace soon.

Tell us, what do you like? What do you love? We'd be keen to hear from you.