What is TheyDo?

TheyDo is a customer journey management platform designed to help teams align their customer obsession with execution, by organizing everything around their number one product: the customer journey.

Basically, we're the software platform that powers the journey-centric organization.

With TheyDo, you can map, mine and design customer journeys easily, create a standardized workflow with journeys at the center, and organize work across every level of your organization. This ensures that you’re prioritizing the most crucial areas to focus on across teams and journeys, and spending your valuable resources on the projects that will have the biggest impact.

A single source of truth

At the heart of its features, TheyDo provides a central hub where all customer journeys can be stored and accessed. This means that teams across different departments can work from the same source of truth, ensuring consistency and alignment in their approach.

In TheyDo, you can make larger journeys smaller and more manageable, and organize them into a framework to truly get a comprehensive overview. You can choose to look at elements of the customer experience, like particular personas, jobs to be done, or geographies, on a more granular level, or zoom out to see the bigger picture. Both perspectives help you to understand your customer on a deeper level so you can drive improvements that are good for both customers and the business.

Data unpacked

TheyDo allows businesses to unpack data effectively. Map customer insights, opportunity areas, solutions, and supporting processes directly in TheyDo and connect them across journeys to show how all work traces back to a clear objective. This creates clarity and understanding of how individual contributions add up to overall business success and helps you prioritize opportunities based on customer and business value.

By integrating with key metrics such as Net Promoter Score (NPS) and Customer Satisfaction (CSAT), TheyDo enables teams to track the impact of their initiatives on business results. This helps businesses make data-driven decisions and identify areas for improvement more efficiently. It also promotes stakeholder buy-in by demonstrating the value and impact of the work being done.

Efficient growth

With TheyDo, businesses can also reduce operational costs by streamlining processes, improving decision-making, and accelerating time-to-market with more customer value. End-to-end workflow integration enables teams to link their entire product roadmap to the customer journey, so everyone knows exactly where their work will impact the customer experience. It reduces misalignment and empowers businesses to deliver better experiences to their customers in a way that drives growth and efficiency across the organization.