Service blueprint template

What is a service blueprint?

A service blueprint can help you gain a better understanding of how the customer experience of your organization is created—and how it can be improved, by looking at how well back-office processes enable a smooth front-office experience for your customer.

Service blueprint templates in TheyDo

A service blueprint always includes several lanes that explain the customer actions, front stage actions, backstage actions, and supporting processes—all of which are easy to connect in TheyDo.

• Link and re-use elements: Link any front stage, backstage, or supporting process to other journeys or blueprints, and create an overview of what processes are most vital in supporting multiple journey processes.

• Track it all: Assign ownership, channel tags, and more to any element you list in your service blueprint so that you can easily filter all supporting processes by who owns them, what channel they relate to, etc.

How to use a service blueprint to achieve results

Use service blueprints to connect the internal organization and the actual customer experience, in a way that makes the most impact.

• Bridge the ‘design’ and ‘technical’: Use a service blueprint to create an experience that both meets the customer needs and is technically feasible.

• Collaborate around the blueprint: Easily share your service blueprint with the people in your organization who are responsible for the different solutions within it.

• Create a shared vision: Help everyone to see the big picture of how a service is implemented and used by the customers.

Who are service blueprint templates for?

Service blueprints are typically used by service designers to visualize every step of the service process, but applicable for everyone. Join the many organizations taking on service design as a company-wide practice and use Journey Management to align your organization’s vision and business models with service design.