Product roadmap template

What is a product roadmap?

A product roadmap is a strategic document that outlines the vision, goals, and plan for developing a product or service. It provides a high-level overview of the product's direction and helps align the team and stakeholders on the roadmap's priorities and timeline. Putting the customer at the center of your roadmap will clear the way for more effective and focused development. With an organized and transparent product roadmap, you can finally build the things your customers actually want and need.

How to use a roadmap to develop customer-centric products

Your roadmap is your guide for staying on track throughout development cycles. If you use a roadmap based on the customer’s perspective, you’ll make their objectives your own and build useful, delightful products.

With a roadmap, you can achieve:

• Clarity and alignment on planning across development cycles and teams, as well as KPIs for each

• Knowledge of your most valuable customers and how to improve their experience(s)

• Prioritization of the most urgent problems you need to solve

• Measurable success of features and products that address customer needs, are validated by existing customers, and bring in new customers.

Overall, a roadmap is an invaluable tool that will be used by the entire organization. A single shared workspace can provide clarity without sacrificing the detailed and structured information that everyone needs to steer properly and stay on the road.

Product roadmaps in TheyDo

TheyDo’s roadmap template operates on a micro and macro level. At a glance, it’s a broad overview of projects in development across an entire organization, sorted by quarter along a timeline.

The data that populates this timeline are cards. In this detailed, card-based system, you can record:

• Goals and milestones: what you want to achieve for your customers this quarter or cycle

• Customer experiences: how well a certain function or feature is currently working for customers

• Pain points: identified problem areas for customers that can be improved with development

• Opportunities: pain points that are particularly urgent, or gaps in the customer experience that could be filled

• Solutions: ideas that have been validated and are currently in development, and can be linked to pain points and experiences.

You can add status and progress updates to your cards, and drag and drop them along the timeline to adjust for changes in planning or prioritization. You can also link cards together to tie opportunities and solutions to pain points and experiences.

For more detail, you have three ways to visualize and refine your roadmap. Toggle anytime between the Journey Overview, Opportunities, and Related Solutions.

Roadmapping in TheyDo balances between detailed enough to manage large teams of developers, designers, and collaborators, and a simple interface to get everyone on the same page, quickly.

Who is this template for?

• CEO

• Head of Product

• CMO

• Head of CX

• Head of Sales