Retail and E-commerce customer journey template

What is retail customer journey template?

An retail customer journey template is a tool that helps businesses gain insight into the experience of shoppers throughout their entire journey.

With it, you can map out and analyze each step of the retail customer journey, from the initial awareness and consideration stages to the final purchase and post-purchase stages, as well as abandoned cart pathways, re-engagement, and alternate journeys.

Retail and e-commerce customer journeys in TheyDo

The Retail and E-commerce Journey template is a detailed digital workspace that connects with your existing sales and marketing tools, and is designed for you and your team to start customer journey mapping right away. It comes pre-loaded with journey phases, steps, and personas that you can personalize to fit your business goals.

TheyDo is especially useful for teams working cross-functionally. This template offers:

• A central location for all CX data : Store all information about the customer experience in one central place, and organize it based on different journeys and personas. Use Theydo’s predefined taxonomy (types, statuses, and tags), or create your own.

• A space to turn insights into actions: Use customer knowledge to determine the places you need to improve your products and services, and come up with ideas for how to expand your customer offerings.

• Linked data: Create unique libraries of insights, journeys, opportunities, and solutions that you can interlink to see how to improve CX across the board.

The Retail and E-commerce template is a collaborative space for different teams to come together and develop solutions that put the customer first, and boost sales by meeting their needs.

How to use the Retail and E-commerce journey template to grow your business

Customer journey mapping is not just a design exercise—it can actually boost sales. TheyDo helps companies every day to:

• Enable cross-departmental collaboration: By storing and analyzing all your customer data in one place, you’ll be able to work across teams—including CX, Sales, Marketing, Product, and Design — remove redundant tasks, and get to the most important customer needs faster.

• Identify pain points and opportunities: The workspace allows you to document how and why customers act they way they do at each touchpoint along the customer journey. This way you can double down on what’s working, and remove roadblocks to sales.

• Discover optimal solutions: Pain points only go away when you develop innovative solutions. Brainstorm, plan, develop, and track the success of those solutions in your TheyDo workspace.

Who is this template for?

Whether you work at a brand name retailer, a big box store, or are just getting started building your online store, this template can help you become more customer-centric, and gain clarity on customer wants and needs.

Growth and Brand Marketers at e-commerce brands may find it especially useful, along with UX Designers, Product Designers, and Engineers. Brick-and-mortar retailers, in-store managers and experience designers may also find it useful.