B2C Technology Customer Journey Template

What is this template used for?

This B2C technology customer journey template outlines the phases and steps of a customer’s interaction with your product. It can be used to understand your customer's personal preferences, emotions, and behaviors as they engage with your product, as well as identify areas where they are struggling, and opportunities to improve the overall customer experience.

B2C Tech Journeys in TheyDo

The B2C Tech Journey in TheyDo is a customer-centric workspace designed for use within teams and across departments. It is a partially-complete, example workspace that makes it easy to start journey mapping right away. The template comes ready-made with Phases, Steps, and Personas you can customize to fit current and future business goals.

In TheyDo you’ll get:

• A home base for CX: Store all your customer journeys in one place, and adjust the stages of your Journeys as necessary. Use TheyDo’s predefined taxonomy (Types, Statuses, and Tags), or create your own.

• Actionable insights: TheyDo is designed to give you control over customer behaviors, gain wide-ranging insights, and determine next steps for development. Create unique libraries of Insights, Opportunities, and Solutions that you can interlink to discover connections across the customer experience.

Using a collaborative workspace like TheyDo helps you to store journey data and learn from it. Overall, it helps you fine-tune your customer interactions so that your service is a delight from first touch to final sale, and beyond.

How the B2C Tech Journey template can help you hit your goals across Marketing, Product, Sales and CX

Seeing things from the customer’s point of view will benefit every part of your SaaS business. With our template, you will:

• Identify customer pain points in Marketing, Sales, and Product: TheyDo’s Journey workspace shows you where customers encounter issues with your product. For marketing, you may see where more communication is needed. In the Sales process, you can see the point at which leads fail to become prospects. In Product, you can see which features are the stickiest, and which you can retire.

• Discover optimal solutions: Pain points only go away when you develop innovative solutions. Ideate, plan, develop, and track the success of those solutions in your TheyDo workspace.

• Create a single source of truth: In a large organization with many customer-facing departments, miscommunication is likely. By putting all your customer data in one place, you’ll be able to get a complete overview of customer psychology and behavior, and fill in gaps in knowledge.

Who is this template for?

This template is meant to be used cross-functionally, but is especially useful for:

• Marketing leaders

• Product designers

• Service designers

• CX leaders

• SDRs and Sales leaders