Nothing artificial about our intelligence with Jochem van der Veer & Justas Petronis

    In this hands-on webinar, TheyDo Co-founder and CEO Jochem van der Veer teamed up with Principal Product Manager Justas Petronis to unveil Actionable Intelligence, the next evolution of Journey AI. Through a mix of live demos, product walkthroughs, and in-depth explanations, the session showcased how TheyDo’s cutting-edge tools—like journey mining, insight scoring, and opportunity reveal—help teams streamline workflows and enable faster, smarter decision-making. If you’re looking to transform your research workflows and uncover impactful opportunities, this webinar is a must-watch—or if you’re short on time, check out the highlights below.

    What’s it all about?

    This webinar explored how TheyDo’s Actionable Intelligence revolutionizes customer journey management by transforming overwhelming data into prioritized, contextualized insights. The tools help teams uncover patterns, prioritize the most impactful findings, and take clear, actionable steps to improve customer experiences and deliver measurable results.

    Jochem and Justas introduced key features like journey mining, which identifies patterns in data, and the insight scoring system, which highlights high-priority findings. They also demonstrated opportunity reveal, a feature designed to connect research insights to tangible next steps for improving customer experiences.

    Jochem summed up the vision: “We’re marrying the numbers and emotions at scale and allowing you to answer questions like, ‘Why is churn happening, and what are we doing about it?’”

    The presenters emphasized the power of combining automation with human oversight. As Justas explained, “We wanted to consider how AI could be as powerful as we believed—to change workflows, uncover opportunities, and accelerate decision-making.”

    Highlights and key takeaways

    Journey mining: Automatically creating contextual journey maps

    Justas demonstrated how Journey Mining can process multiple research files—interviews, surveys, and feedback logs—to create detailed customer journeys in seconds. The tool clusters insights into phases and steps, ensuring teams can see the big picture without missing granular details.

    “Context is key,” Jochem reminded attendees, emphasizing that Actionable Insights emerge when research is placed within the journey framework.

    Insight scoring: Prioritizing research with precision

    The insight scoring system was one of the most anticipated features unveiled during the session. It combines sentiment analysis and reliability metrics to assign a score to qualitative data, helping teams focus on the most impactful insights.

    “The scoring system is about quantifying the qualitative,” Justas explained. “It makes it clear which insights are most significant, even when you’re working with thousands of data points.”

    The evidence panel: Validating insights with transparency

    Jochem showcased the new evidence panel, which traces insights back to their original data sources. Whether it’s a customer interview or a support log, users can validate findings quickly and confidently.

    This feature was developed based on feedback from TheyDo’s design partners, who stressed the importance of avoiding AI-generated “black boxes”—outputs or decisions that lack transparency and fail to show how they were derived.

    Opportunity reveal: Turning insights into actions

    Another highlight was the introduction of opportunity reveal, which identifies actionable next steps by analyzing customer pain points and needs. Teams can use this feature to zero in on what matters most and align their efforts with real customer demands.

    Justas emphasized the significance:

    “It’s not just about seeing the pain—it’s about knowing what to do next.”

    Journey summarization: Seeing the big picture

    For organizations managing complex, nested journeys, the journey summarization feature synthesizes insights into high-level themes. This capability is particularly valuable for strategic decision-making and presenting insights to leadership.

    Actionable and authentic: The evolution of Journey AI

    Jochem and Justas closed the webinar by outlining a bold vision for how Actionable Intelligence is transforming customer journey management. Through hands-on demos, real-world use cases, and a glimpse of future developments, they showcased how these tools enable teams to analyze research at scale, prioritize the most impactful insights, and turn data into meaningful actions.

    But this is just the beginning—TheyDo is set to expand its capabilities with upcoming integrations like Qualtrics, enhanced journey-based dashboards, and advanced data visualization tools, all designed to bring even more clarity and value to your workflows.

    Curious about how Actionable Intelligence can elevate your journey management? Use the timestamps below to dive into the webinar’s key moments.

     Timestamps

    • 0:00 Welcome and introduction

    • 1:31 The road to actionable intelligence

    • 2:29 Evolution of Journey AI

    • 4:13 Key capabilities of Journey AI V2

    • 11:25 Introducing journey mining, evidence side panel, insight score

    • 13:33 Journey Mining: Live demo

    • 33:01 Insight mining & enrichment

    • 38:49 Opportunity reveal

    • 40:52 Journey summarization

    • 45:10 Q&A

    • 55:01 Future roadmap for Journey AI

    • 58:21 Wrap-up and goodbye