TheyDo and Harmonic Design place journey management at the heart of how organizations operate

At TheyDo, we believe journey management should be the cornerstone of every customer-centric organization. That’s why we’ve partnered with Harmonic Design, a leading service design consultancy with a proven track record of helping organizations evolve their journey practices from strategy to execution. Together, we’re making it easier for teams to move beyond mapping and into journey management at scale.

Harmonic Design’s expertise in end-to-end service design aligns seamlessly with our mission to transform how organizations work. Co-founder Patrick Quattlebaum’s book Orchestrating Experiences has inspired countless teams to put journeys at the center of their work. Now, by integrating their knowledge with TheyDo’s journey management platform, we’re empowering businesses to align customer needs with business goals faster and more effectively than ever.

What makes this partnership special?

Harmonizing strategy and execution

Harmonic Design doesn’t just complement the TheyDo platform—it enhances its value by bridging the gap between strategy and execution. While TheyDo offers a unified platform to centralize insights, personas, and opportunities, Harmonic Design empowers organizations to act on this data by breaking down silos and reimagining workflows. Their consulting expertise ensures that teams can turn journey insights into tangible business outcomes, unlocking the full potential of journey management.

A tailored approach for every stage of maturity

Whether you’re starting your journey management efforts or scaling a mature practice, this partnership meets you where you are. Harmonic Design’s hands-on approach accelerates adoption and transformation by delivering tools, frameworks, and training tailored to your organization’s unique needs. Combined with TheyDo’s platform, this creates a comprehensive solution that drives measurable results across customers, employees, and business objectives.

Turning complexity into clarity

Journey management can seem complex, especially for teams navigating organizational change. Together, TheyDo and Harmonic Design provide clear pathways forward, helping businesses overcome barriers, establish scalable practices, and embed journey thinking into their DNA. The result? A smoother transition from concept to execution, with a focus on sustainable growth.

Shared vision, greater value

At the heart of this partnership is a shared commitment to making journey management the operating system for every organization. TheyDo’s innovative platform and Harmonic Design’s practical expertise create a powerful synergy, driving real business impact and helping organizations thrive in an ever-changing landscape.

"As Journey Management continues to gain traction as a business decision-making approach, I'm very excited to partner with the team at Harmonic. With their deep expertise, we can offer Enterprise customers everything they need to implement fast, create business impact, and scale their journey-centric ways of working.” - Jochem van der Veer, Co-founder, CEO, TheyDo

“For many years, we’ve helped our clients establish and position journeys as a critical enabler for creating more customer-centric and service-oriented organizations. Our team is thrilled to partner with TheyDo to accelerate the adoption of journey management in North America and create better business outcomes for our growing client base.” - Patrick Quattlebaum, Co-founder, CEO, Harmonic Design

Ready to elevate your journey practice?

Are you fighting the good fight to move your organization from maps to management or struggling through the journey management change curve? 

Harmonic Design and TheyDo can help. Reach out to us to get an assessment of your journey maturity and determine a pathway to creating sustainable journey practices at scale.