TheyDo and Ambition Group partner up to grow Journey Management together

Amsterdam, Netherlands, 22 April 2024 — Ambition Group and TheyDo are proud to announce a partnership rooted in a shared desire to help innovative organizations grow. This partnership combines TheyDo's comprehensive Journey Management platform with Ambition's extensive customer experience, service design, and leadership expertise to both increase efficiency and bring organizations closer to their customers.

Aligning departments, teams, and individuals to maximize customer and business value is hard. Insights and customer journeys are spread out in the organization, hard to access, and often outdated, and there’s no efficient way to systematically manage and prioritize identified opportunities and features based on the organization’s goals. Journey Management facilitates cross-collaboration, helps organizations turn insights into actionable business opportunities, and increases customer satisfaction. 

Martin Palamarz, Co-Founder and CCO at TheyDo, shared, "We're excited to work with the like-minded team at Ambition—a partner who is as committed as we are in making the customer journey the most powerful business tool there is. After collaborating for a year, we're already witnessing significant results across multiple clients, where journey mapping and management are yielding impressive business outcomes."

Similarly, Nathalie Tindsjö, Partner at Ambition Group, expressed, "Our collaboration has already added great value to several of our clients. TheyDo is hands down the best tool that we have worked with to help organizations steer product development towards desired outcomes—from insight to implementation.” 

About TheyDo: Founded in 2019, TheyDo is the leading Journey Management platform, providing the power to make the journey the most valuable business tool. TheyDo’s triple diamond framework and platform enable organizations to manage their complex journeys and optimize them for efficient growth, removing the need for constant transformation. TheyDo is trusted by global brands, including Cisco, Ford, Johnson + Johnson, Home Depot, and Polestar.

About Ambition Group: Ambition is at the forefront of the service and experience economy. We use human-centered design to turn business strategy and customer insights into tangible business value. Ambition’s clients include leading organizations such as ASSA ABLOY, Bosch, IKEA, Region Skåne, SKF, Star Finanz, Tre, Volvo Group, Voyado, and Wellspect.

For more information, please contact:

• Nathalie Tindsjö, Ambition Group, nathalie.tindsjo@ambitiongrp.com

• Martin Palamarz, TheyDo,

  martin@theydo.com