We found the best UXPressia alternatives for every use
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Customer journeys are abstract things—but CX teams need them to become tangible in order to measure, understand, improve, and scale customer experiences.
UXPressia is one of a few tools that helps with this incredibly important task. But, like any tool, it has flaws that might make it unsuitable for your organization.
In this TheyDo article, we'll explore why teams are seeking alternatives to UXPressia, and introduce you to some of the best options on the market.
What Is UXPressia?
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UXPressia is a journey mapping platform that helps businesses visualize and improve customer experiences through journey maps, personas, and impact maps.
Key Features
Journey Mapping Ecosystem: Create interconnected macro and micro journey maps with support for 20 different content types.
Template Management: Access 100+ industry-specific templates and create custom templates with standardized layouts, icons, and touchpoints.
Multi-View Visualization: Compare different personas' experiences on the same map and customize views for different stakeholders.
Data Integration: Connect journey maps with business KPIs and web analytics, supporting integration of prototypes, multimedia content, and external data sources.
Pricing
UXPressia offers a limited free plan with one journey map. Their paid tiers include Starter ($16 per user monthly), Pro ($36 per user monthly), and Enterprise (custom). For unlimited journey maps and personas, businesses need Pro or Enterprise plans.
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Pros & Cons
Pros
Intuitive interface for quick journey mapping
Strong team collaboration features
Ready-to-use templates for faster setup
Cons
Free plan lacks features needed by larger teams
Premium features may be costly for small businesses
Limited integration options for some workflows
Why look for UXPressia alternatives?
While UXPressia meets basic journey mapping needs, businesses often seek alternatives for several reasons:
Difficulty replicating complex journeys: Some users struggle to recreate complex customer journeys due to issues with UXPressia’s nesting and linking features.
Missing features: UXPressia packs in a lot of features, but there are definitely some notable features that are missing. These are minor annoyances for some, and deal breakers for others.
Integration issues: While UXPressia integrates with lots of tools, these integrations aren’t always as deep as users need them to be. One notable example is the Figma integration, which doesn’t support live views or cross-linking.
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5 best UXPressia alternatives
TheyDo
cxomni
JourneyTrack
Custellence
Smaply
1. TheyDo
First up? TheyDo.
We built TheyDo to help organizations transform how they manage customer journeys.
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Our platform streamlines collaboration across teams through a unified journey framework that maps and structures customer interactions. For large organizations in finance, healthcare, and technology, our AI-driven journey insights make it easier to prioritize initiatives and reduce time to market.
Journey mapping is just the beginning. With powerful data integrations, AI assistance, and structured taxonomy, teams can quickly turn research into insights, track impact, and reach alignment on who owns what in the customer journey.
Key features
Journey management: Centralize and structure customer journeys with hierarchical frameworks and customizable templates.
Journey AI: Automatically analyze and extract insights from customer research and feedback data.
Insight integration: Connect and organize customer research, feedback, and insights across multiple journeys in a centralized hub.
Opportunity tracking: Identify and prioritize customer needs using the Opportunity Matrix to link insights to solutions.
Standardized taxonomy: Create consistent terminology, tags, and statuses across teams to reduce confusion and find alignment.
Enterprise integration: Sync with tools like Jira, Azure DevOps, Qualtrics, and Expoints for seamless workflow management.
Pricing
TheyDo offers three tiers to match different organizational needs:
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Mapping (Free Forever): A free plan designed for teams starting to centralize customer journeys. Includes essential mapping tools, supports up to 10 journeys, and allows unlimited users.
Management ($35,000/year): A complete solution for cross-functional teams, adding AI-powered insights, CX integrations, opportunity tracking, and dedicated customer support. Ideal for organizations ready to scale their journey management.
Strategic (custom): An enterprise-ready solution that features advanced security, SSO, data warehouse integration, and expert coaching. Built for organizations managing multiple teams and complex journey frameworks.
Pros
Streamlines cross-team collaboration
AI reduces research analysis time
Robust enterprise integration
Cons
Expensive for smaller teams or organizations
2. cxomni
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cxomni is a customer experience management platform focused on data-driven journey insights. By connecting with over 20 pre-configured data sources, our platform helps teams visualize, monitor, and improve customer interactions across every touchpoint.
Key features
Journey modeling: Create detailed journey maps with variants, branches, and custom taxonomies.
Smart data integration: Connect 20+ data sources including VoC, web analytics, CRM, and service centers.
AI-Powered analysis: Analyze sentiment and automatically cluster feedback into actionable topics.
Insight management: Track requirements, prioritize actions, and distribute insights to stakeholders.
Pricing
cxomni offers pricing on request, tailored to the specific needs and size of the business. A demo is available for interested users.
Pros
Comprehensive journey modeling capabilities
Deep data integration across touchpoints
AI-driven sentiment and topic analysis
Cons
Enterprise pricing model
Complex setup process
Requires significant data maturity
3. JourneyTrack
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JourneyTrack is a journey mapping and experience optimization platform that helps teams visualize, measure, and improve customer experiences. The platform integrates customer data, research insights, and journey mapping to drive actionable business outcomes.
Key features
Journey creation: Build maps from scratch, import existing journeys, or use templates with one-click workshop options.
Connected journeys: Create sub-journeys and view relationships through a Map of Maps visualization.
Data integration: Integrate with Qualtrics for NPS tracking and centralize CX insights in a searchable hub.
Action tracking: Monitor implementation progress through Jira integration and built-in action planning.
Pricing
JourneyTrack offers four tiers:
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Basic: Free 30-day trial (3 journey maps, 1 workspace, 3 editors)
Starter: $2,000/mo ($24,000/yr) for 50 journey maps, 3 workspaces, 15 editors
Professional: $3,800/mo ($45,600/yr) for 100 journey maps, 10 workspaces, 30 editors
Enterprise: Custom pricing (starts $68,000/yr) - Unlimited maps/workspaces, 50+ editors
All paid plans include DEI analysis, health metrics, and SSO. Enterprise adds AI features and custom data integration.
Pros
Comprehensive data integration capabilities
Built-in DEI analysis tools
Strong project management features through Jira integration
Cons
Complex setup process for data integrations
Steeper learning curve for advanced features
4. Custellence
Custellence is a flexible journey mapping tool that emphasizes ease of use and visual customization. The platform supports multiple map types and collaborative workflows without requiring extensive training.
Key features
Flexible layout system: Create custom journey maps with adjustable lanes and unlimited cards.
Presentation tools: Supports zoom controls, lane freezing, and multi-level detail views for different audiences.
Template library: Offers a solid selection of pre-built CX/UX templates based on real use cases.
Connected maps: Link high-level journeys to detailed maps in a managed ecosystem.
Pricing
Custellence offers a free plan with basic features along with two paid plans:
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Pro: $199/month for 10 users and advanced features
Enterprise: Custom pricing for larger teams
Pros
Intuitive drag-and-drop interface
Strong presentation capabilities
Flexible map organization
Cons
Basic collaboration tools in lower tiers
Fewer advanced features than competitors
5. Smaply
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Smaply is a journey management platform that helps organizations visualize, standardize, and optimize customer experiences across departments. It transforms journey maps from communication tools into strategic assets for decision-making.
Key features
Journey hierarchy: Supports connected maps with integrated quantitative and qualitative data.
Portfolio management: Lets organizations track and manage opportunities and priorities across journeys.
Persona creation: Offers a number of customizable persona templates with drag-and-drop editing.
Real-time collaboration: Supports collaboration tools like live editing and feedback for remote teams.
Pricing
Smaply offers a four main plans:
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Free: Basic features, 10 maps, 10 personas
Repository: €390/year per editor for unlimited maps and 3 shared workspaces
Framework: €690/year per editor for unlimited maps/personas and 5 shared workspaces
Governance: €990/year per editor for unlimited everything and custom solutions.
If you want to add Viewers, it’ll cost between €0 and €99 per seat.
Pros
Strong journey management capabilities
Comprehensive persona creation tools
Flexible sharing and workspace options
Cons
Higher per-editor pricing
Limited features in free tier
Complex for simple journey mapping needs
Conclusion
Mapping customer journeys effectively requires the right platform for your organization's needs. While UXPressia offers basic journey mapping features, many organizations need more robust solutions for managing complex customer experiences at scale.
TheyDo stands out with its enterprise-ready platform, combining AI-powered insights, powerful opportunity tracking, and deep integrations. We help large organizations transform siloed journey data into actionable insights that drive real, tangible value.
Ready to elevate your journey management? Get started with TheyDo for free.