TheyDo raises €12 million to finally give businesses back control of their customer journeys and deliver aligned, market-beating experiences

    TheyDo

    TheyDo’s Journey Management platform is frontrunning the global shift towards journey-centric working – a $48.5 billion industry


    • TheyDo is the first platform to bring data, qualitative insights and business priorities together across customer journeys

    • The platform’s superior user experience challenges the way customer experience has historically been managed by putting the customer front and center for the first time

    • TheyDo’s end-to-end Journey Management platform has grown 600% over the past year and is trusted by teams from Atlassian, Cisco, IBM, Johnson & Johnson, and T-Mobile 

    • The funding was led by Blossom Capital, with participation from 20VC and angels from Intercom, Miro, Figma, Snowflake, Amplitude, Calendly and Retool

    • It will be used to hire stellar designers and engineers to build the leading Journey Management platform


    Amsterdam, 13th December 2022: TheyDo – the Journey Management platform tackling the hardest problem in businesses today: customer-centric alignment – has raised €12 million. The Series A round is led by Blossom Capital with participation from 20VC. Leading angels from unicorns Intercom, Miro, Figma, Snowflake, Calendly, Retool and Amplitude also participated.* 

    Through its journey framework, TheyDo is frontrunning the global shift towards journey-centric working – a sector forecasted to be worth $48.5 billion by 2023. TheyDo is the first platform that can show businesses all parts of all journeys in one place. It’s the only platform where all metrics and quantitative data is linked to the actual touchpoint where the data is coming from, and where all qualitative insights complement and support the emotional aspect of each journey step. 

    With TheyDo, teams from across functions – CX to product, marketing, sales, and customer success – can manage all of their data and insights in the context of where it takes place across each journey. From here, they collaborate in real-time, spot opportunities and prioritize work. Not only does this give their company a competitive advantage, but it brings the customer front and center in everything they do. 

    Today, TheyDo is trusted by teams from Atlassian, Cisco, IBM, Johnson & Johnson, and T-Mobile. Its unique approach is why leading experience management giant, Qualtrics has partnered with TheyDo, bringing its measured insights into the Journey Management workflow, and why angels from collaboration platforms and workflow software participated in this round. 

    Jochem van der Veer, TheyDo co-founder and CEO said: “We all know the importance of understanding the customer journey by now, but turning that understanding into action, alignment and creating a way of working around these journeys is incredibly hard. The reason we started TheyDo is that we've seen companies who are journey-centric not only outperform their competition, but also have a way better internal culture. Cross-functional alignment, without the endless back-and-forth, is only created when everyone rallies around the customer journey. I expect businesses will soon wonder how they ever succeeded without the competitive advantage Journey Management provides.”

    Journey mapping to journey management 

    Founded by Jochem van der Veer, Charles Beaumont and Martin Palamarz, TheyDo is built to solve the most pressing issue facing companies since the digital revolution: aligning their business goals with the increasing needs of their customers, or customer-centric alignment. 

    Misalignment leads to miscommunication, which leads to slow problem solving and poor decision making. This creates a terrible experience for teams and customers, and is something that has only been made worse by remote working. In recent years, companies have tried to solve the problem through Journey Mapping yet mapping doesn’t go far enough, and it causes customer data, insights and business priorities to live in different places. 

    Global companies have now realized that the only way to deliver superior customer journeys is to have everything in one place. They know they need to make these changes before a new generation of companies outpaces them, and this has seen them flocking to TheyDo. In the past year alone, this mass shift has seen TheyDo grow more than 600%. 

    The funding will be used to build out a stellar team of designers and engineers to continue creating a leading Journey Management platform that supports this major shift in working. 

    Ophelia Brown, Founder and Partner at Blossom Capital said: “Jochem, Charles and Martin have spent 15+ years transforming businesses from the inside and, with TheyDo, have boiled down one of the most complex problems faced in the history of business into a beautiful, and impactful software solution. Its potential reach and impact is significant and we’re excited to be joining them on their journey.” 


    Join the revolution to put customers first again, TheyDo's open positions can be found here.

     

    Editor’s Note
    *The list of notable angels who participated in this round are: 

    • Des Traynor (Intercom) Founder 

    • Grisha Pavlotsky (Miro) COO

    • Jeroen Nieuwenhuijs (Snowflake) Ex VP Enablement

    • Elena Verna (PLG Amplitude/Miro) Growth

    • Eleanor Dorfman (Retool) VP Sales

    • Kyle Parrish (Figma) VP Sales

    • John Cutler (Amplitude) Product manager

    • Annie Pearl (Calendly) CPO

    • Risto Lahdesmaki (Ex Capgemini) EVP

    • Lawrenche Chu (Goodwin) Partner


    About TheyDo: TheyDo was founded in 2020 to create a future where journey-centric working is the norm for every company by easily scaling service design across teams, products and geographies. It's the first platform to bring data, qualitative insights and business priorities together across customer journeys to align teams and drive customer experience. Category-defining businesses including Adidas, IBM and Cisco rely on its platform and it has raised more than €13 million in funding from investors including Blossom Capital and 20VC. https://www.theydo.com/ 

    About Blossom Capital: Blossom Capital is Europe’s largest dedicated Series A fund renowned for its high-conviction strategy and relentless belief and commitment to the region’s most visionary founders. It leverages local roots with global connections to deliver an undeniable advantage for founders across consumer internet, crypto, cybersecurity, developer tools and open source, enterprise SaaS, and marketplaces. Its investments include Checkout.com, Moonpay, Pigment, and Tines. Find out more at www.blossomcap.com

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