We explored the best JourneyTrack alternatives for every use
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Companies are generating more customer data than ever.
Now, the issue is finding a way to transform that data into actionable insights about customer behavior and needs. JourneyTrack is one of several tools designed to help transform wide-ranging customer data points into coherent, actionable customer journeys.
But it’s not the only option out there—and it may not be the best fit for your organization. In this TheyDo article, we’ll explain a few reasons why you might want to look for alternatives, and then introduce you to a few of our favorites.
What is JourneyTrack?
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JourneyTrack helps businesses map and analyze customer journeys. The platform provides insights into customer behavior and identifies improvement opportunities that can increase satisfaction, retention, and lifetime value.
Key features
Journey Creation: Create tailored maps with flexible workshopping tools and importing options.
Advanced Visualization: Connect macro and micro journeys with relationship mapping capabilities.
Project Tracking: Built-in action planning with task management and implementation monitoring.
DEI Analysis: Offers built-in tools for diversity, equity, and inclusion analysis.
Pricing
JourneyTrack offers a 30-day free trial, followed by three paid plans:
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Starter ($2,000/month billed at $24,000 annually)
Professional ($3,800/month billed at $45,600 annually)
Enterprise (starting at $68,000 annually)
Only the Enterprise plan includes features like unlimited journey maps and AI.
Pros
Intuitive interface for beginners
Comprehensive mapping and analysis features
Strong collaboration capabilities
Cons
Expensive for smaller teams
Limited third-party integrations
Why look for JourneyTrack alternatives?
JourneyTrack is a great tool—but it’s not right for everyone. Here are a few of the reasons why people look for JourneyTrack alternatives:
High costs: JourneyTrack has no free plan, and paid plans are expensive—especially considering the fact that many key features are missing at lower tiers.
Limited functionality: Your team might need specific features that JourneyTrack doesn't offer, like advanced data visualization or custom reporting.
Integration challenges: JourneyTrack's limited third-party integrations can create extra work for teams using multiple tools.
Steep learning curve: The platform requires significant training time, which can slow team adoption.
5 Best JourneyTrack alternatives
TheyDo
Smaply
UXPressia
Miro
Custellence
1. TheyDo
TheyDo is a journey management platform that transforms how organizations handle customer experiences.
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Unlike some mapping tools, our platform centralizes all customer journey initiatives into a single, structured framework that grows with your business. You can use AI to convert research into actionable insights and help teams identify and prioritize opportunities.
What really setsTheyDo apart is the ability to track the impact of changes, measure success, and ensure consistent delivery across all touchpoints. It’s an all-in-one tool that gives every team access to the CX data they need, when they need it.
Key features
Journey AI: Quickly transforms research into actionable insights with an AI engine that knows your business (and customers) inside out.
Opportunities highlighting: Identifies and prioritizes high-impact opportunities within customer journeys.
Structured taxonomy: Provides a consistent system to align journeys across teams.
Cross-functional collaboration: Facilitates seamless teamwork by linking customer insights to business goals.
Integration capabilities: Syncs with tools like Jira and Slack for better workflow management.
Pricing
TheyDo has a free-forever plan and two paid plans with more advanced features:
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Looking for more than just mapping? You can upgrade to one of our paid plans whenever you’d like:
Mapping (free): Unlimited users, unlimited viewers, and up to 10 journeys.
Management (starting at $35,000 per year): Everything in Mapping, plus AI journey mining, CX data integrations, prioritization, and more.
Strategic (custom): Everything in Management, plus data warehouse integrations, SSO, reporting, and more.
Pros
Robust AI capabilities for faster insights
Structured framework for managing journeys at scale
Strong cross-team collaboration features
Seamless integration with existing tools
Free plan available for smaller teams
Cons
Enterprise pricing may not suit small organizations
2. Smaply
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Smaply is a customer journey mapping and management tool focused on visualization and collaboration. The platform enables teams to create detailed journey maps, service blueprints, and personas that highlight customer pain points and opportunities.
Key features
Journey hierarchy: Create connected journey maps with both high-level views and detailed drill-downs..
Portfolio management: Track opportunities and priorities across multiple journeys systematically.
Collaborative tools: Support distributed teams with real-time editing and feedback capabilities.
Persona builder: Build detailed customer personas that directly connect to journey maps.
Pricing
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Smaply offers a free plan with basic features and three paid plans ranging from €390 per editor per year to €990 per editor per year. Viewer seats cost between €99 and €0 depending on the plan.
Pros
Simple drag-and-drop interface
Great for collaborative projects
Cons
Limited features in the free version
3. UXPressia
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UXPressia is a CX management platform that centralizes journey mapping initiatives. The platform helps teams create, manage, and collaborate on customer journey maps, personas, and impact maps.
Key features
Journey mapping tool: Build both macro and micro journey maps with support for over 20 different content types.
Multi-view functionality: Compare different persona experiences on the same map and customize views for various stakeholders.
Rich media integration: Incorporate prototypes, multimedia content, and external data sources.
Analytics connection: Link journey maps with business KPIs and web analytics for data-driven insights.
Pricing
UXPressia has a free plan that supports one journey map, but most businesses will need to upgrade to one of their three paid plans:
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Starter ($16 per user per month)
Pro ($36 per user per month)
Enterprise (custom)
Only Pro and Enterprise offer unlimited journey maps and personas.
Pros
Extensive template library
User-friendly and intuitive design
Cons
The free version has limited map export options
4. Miro
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Miro offers an infinite canvas for creating visual journey maps, service blueprints, and persona templates. The platform stands out for its flexibility, allowing teams to collaborate on customer experience projects while connecting with popular data and workflow tools.
Key features
Pre-made templates: Access journey mapping and service blueprint templates for quick setup.
Real-time collaboration: Edit and provide feedback on maps synchronously or asynchronously.
Data integration: Connect with Amplitude and Looker for real-time customer insights.
Multi-format support: Import and work with various file types and media elements.
Pricing
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Miro offers a free plan with basic features. Paid plans range from $10 to $16+ per user per month, providing advanced features like integrations and unlimited boards.
Pros
Versatile collaboration features
Rich template selection
Extensive integration options
Cons
Can become unwieldy with multiple collaborators
Not a dedicated journey mapping tool
5. Custellence
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Custellence focuses on simplicity in customer journey mapping and optimization. The platform helps businesses transform customer insights into actionable improvements, with features designed for real-time collaboration and workflow enhancement.
Key features
Customizable journey maps: Build professional maps with flexible templates and sub-lanes.
Real-time collaboration: Work across departments with live editing capabilities.
Visual presentation: Create compelling journey maps for stakeholder presentations.
Performance tracking: Monitor customer satisfaction scores and journey metrics.
Pricing
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Custellence provides a free plan with basic features. Paid plans start at $199 per 10 users per month, while Enterprise pricing is custom.
Pros
Simple setup process
Strong security features
Responsive customer support
Cons
Limited collaboration tools in basic tier
Fewer enterprise-level features compared to competitors
Basic export options in free version
Conclusion
Each journey mapping tool offers unique strengths for different needs. While some excel in visualization and others in collaboration, TheyDo stands out for its comprehensive approach to journey management.
TheyDo transforms how organizations handle customer experiences through AI-powered insights, structured taxonomy, and seamless cross-team collaboration. Its ability to quickly convert research into actionable strategies makes it ideal for enterprise teams focused on customer-centric growth.
Ready to transform your journey management? Start mapping with TheyDo for free.