Dutch software startup raises 1.7 million in capital for further development of customer journey management and US expansion

Pandemic exposes islands within organizations

Amsterdam, February 9, 2022 - TheyDo, the Dutch startup that creates user-friendly software solutions for customer journey management, raises 1.7 million euros from investors. The company will use the money to hire more engineers and roll out their software program worldwide, starting in the US. Since going live in 2020, TheyDo has grown exponentially, mainly thanks to the increasing need for data integration, customer insights and a remote way of working together. Companies such as Bol.com, PostNL, Jumbo and health insurance company VGZ already work with TheyDo's software. In the US, TheyDo can already count companies such as pharmaceutical company Johnson & Johnson and software company NCR among their customers.

At the start of TheyDo, investment company Arches Capital invested almost half a million in seed money into the startup. With this new capital injection, Innovation Quarter is investing the largest share in TheyDo. Arches Capital also invested again. In addition, co-founder of Sketch Pieter Omvlee, Jeroen Nieuwenhuijs of software company Snowflake, Ruben Meiland former VP-Product at Eventbrite, Vodafone CEO Jens Schulte-Bockum and Recruitee's COO Robbert Flipsen contributed capital for the further development of TheyDo’s software program.

Islands within organizations

According to Jochem van der Veer, CEO and co-founder of TheyDo, the pandemic made it painfully clear to many companies that valuable customer information is located in too many different places within the organization and difficult to bring together. “Whoever takes the step towards better insight into customer experience often also has to get rid of departments that do not work together, channels that are not aligned and fragmented data within the organization. These islands of teams and data are often drifting even further apart due to the new homeworking standard brought about by the pandemic. Our user-friendly software product enables people to reunite, structure and manage the entire organization from customer journeys, the customer journeys. In this way, design, marketing and engineering teams within companies can also work together better remotely, because they know exactly what each other is doing.”

Big data often prevents the big picture

In the Netherlands, TheyDo's Journey Management System has already brought order to a number of major players. For example, together with the marketing team of Bol.com, it laid the foundation for a customer journey framework and defined four different personas from the 40,000 partners that the retailer has. In this way, the entire organization found out what the main drivers are for these partners to sell products via Bol.com and product teams were able to innovate faster. The researchers and designers at PostNL and CocaCola also claim to save an average of one-third of their time because they do not have to start over with an empty whiteboard for every project. They now have all customer journeys, which were already there from other teams, immediately available in a workable, structured place.

Capital injection to go overseas

Van der Veer and co-founders Martin Palamarz and Charles Beaumont transformed TheyDo in 2019 from a consultancy company to a clever software platform. Together with a team of engineers, they built the first scalable version of the tool, the basic product. With the recently raised capital injection, TheyDo will first expand its team and the functionalities in the field of data integrations. Integrations with data mapping and research tools such as Smaply, UXPressia and Dovetail are ready for implementation. It also wants to invest in growth in the US. Van der Veer: “We see that most enterprise organizations in the US have already come a long way in measuring customer experience based on, for example, NPS scores or product reviews. The technology and tools for this have been developed at a rapid pace in recent years. However, what they are not yet able to understand very well is what all customer journeys look like - for example the phase before the customer presses the buy button -, how they fit into a structure of existing features, products and services and how different specialists and teams can more easily work together. Our practical Dutch technology can help these organizations to align their business goals with the customer experience.”

About TheyDo

TheyDo is a Dutch tech startup, founded by Jochem van der Veer, Martin Palamarz and Charles Beaumont in 2019. TheyDo develops user-friendly software that allows everyone in the organization (from designer, engineer to marketer) to work together on customer journeys, in other words a journey management system. TheyDo's rapidly growing technology focuses on companies that want to provide insight into and (re)structure the needs of customers in order to improve internal work processes based on customer experience. Bol.com, Jumbo, Chamber of Commerce, VGZ and PostNL are already working with it. At the moment 15 people are employed by TheyDo.